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Guides & News About Performance Marketing - RnD Marketing

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What is Affiliate Marketing? Complete Guide

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What is affiliate marketing? You’ve heard about it; you might have worked with affiliates and partners; maybe you’re a newbie and want to learn everything about it; or perhaps you’re a veteran in this exciting sector of performance marketing and you just want to refresh your memory and the basics of it. This blog is […]

How to Start an Affiliate Program for Your Brand?

So you decided to start an affiliate program for your amazing brand. Congratulations! But where do you start? How exactly is it done? Is there research to be done beforehand? How do you choose a platform? Don’t worry; RnD Marketing got you covered with everything you need to know. Let’s do this 💪! What are […]

What Is SEO – The Ultimate SEO Basics Guide

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Ever wonder why some websites always top the search results? That’s SEO, or Search Engine Optimization, at work. It’s a key marketing channel that helps websites become more visible online. In this guide, we’ll explore what SEO is, how it works, how it’s different from other online marketing methods, and why it’s so important for […]

SEO vs. PPC – Deep Comparison: Which to Choose?

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Welcome to our friendly guide on SEO vs. PPC! We’re going to explore these two big players in digital marketing. We’ll keep things simple and help you decide which strategy, or a mix of both, is best for your business. If you are familiar with some of the topics we are covering here, feel free […]

The Ultimate Facebook Ads Optimization Guide

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As we all know, in today’s world, the strategic role of digital advertising in business success cannot be overstated. One platform that stands above the rest is (as you might have guessed) Facebook/Meta. What are we going to cover today? The Importance of Optimizing Your Facebook Ads Facebook ads can play a crucial role in […]

SEO Core Web Vitals Case Study – Cybersecurity

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Hey all, recently we had a very interesting one-time project going on, and we wanted to share the surprising results of fixing the Core Web Vaitals issues we’ve discovered. We’ll start with a short introduction about the company and its SEO state before we started working on the project (spoiler alert: its SEO quality was […]